Belgrade, Serbia / business consultant and commercial system partner / 10+ markets
I run the commercial side of the business, end to end.
Search, paid media, reputation and go-to-market are usually bought as four separate things from four separate vendors, and nobody owns the number they are supposed to move together. I take the revenue side of a company and rebuild it as one system: audited first, governed while it runs, and answerable to the P&L rather than to a dashboard.
Thirty minutes, no pitch. Every engagement opens with an audit, so the first conversation is diagnostic, not a sales call.
Owned Media Director, Senior Partner and Founder at Funky Enterprises. Fifteen years across enterprise SEO, ecommerce, paid media oversight, reputation management and go-to-market - for retail, industrial, tech, government and enterprise clients.
Organizations across Europe, the Middle East, North America and Australia
Years of enterprise SEO and paid media oversight
Markets with systems run end to end
Peak organic growth for retail and marketplace leaders, on a 50% floor
Revenue growth on the flagship retail case, in two years
Source of truth. One number, defined once
Worked with
- World Economic Forum
- UAE Government
- Emirates Global Aluminium
- KupujemProdajem
- Agromarket
- Dexy Co
- Bazzar
- Obuća Metro
- Pickbox
- Advisera
- Mirus
- Eone Solutions
- Mojeh
- Balkan Bet
What I do
Not a channel. The whole commercial system.
Companies rarely call me about a channel. They call because something at the business level stopped working: growth flattened while spend kept rising, a category is being lost in search and nobody can say when it started, a seven-figure ad budget has no owner who can defend it, a launch into a new market has to land the first time, or a name that carries the company is being defined by whatever a search engine decides to show.
Those look like separate problems. They are usually one. The commercial side of the business was assembled channel by channel, each with its own vendor, its own definition of a conversion and its own report, so no single view exists of how a euro becomes revenue. Fix a channel inside that and you get a better-looking dashboard, not a better business.
Seven capabilities, one system. Each has its own page, because each is a different problem with a different first move.
01
Business consulting
Commercial system design. Which parts of the business are actually load-bearing, where margin is leaking, what to sequence first, and what to stop paying for.
Read more →02
Enterprise SEO
Organic search as infrastructure. Crawl, index, rendering, architecture, hreflang across markets, and visibility inside the AI answer engines that now intercept the query.
Read more →03
Ecommerce SEO
Catalog-scale search for retailers and marketplaces. Faceted navigation, product architecture, feeds, cross-border - reported in revenue, not rankings.
Read more →04
Paid media oversight
Governance over large ad spends. Not another hand on the bidding - the accountability layer above it, verifying the signal your bidding is actually learning from.
Read more →05
Reputation management
For high-profile business figures and the companies attached to their names. What surfaces when someone searches you before a meeting, an investment or a hire.
Read more →06
Go-to-market
For industrial and tech firms in particular. ICP, positioning, messaging architecture, channel selection with a stated rationale, and launch sequencing.
Read more →07
Analytics and attribution
The layer everything else stands on, plus the AI-native operations built on top of it. Verified tracking, multi-touch attribution, reporting that maps to the P&L.
Read more →The work runs through Funky Enterprises, the commercial system partner I co-founded - five senior operators, no employees, no juniors learning on your account. We own the strategy and the build, and we would rather share in what the system produces than bill you by the hour.
Proof
Two years, one integrated system.
Case · DIY & Garden · Agromarket Corporation · Bosnia & Herzegovina
From paid dependency to compounding organic growth.
A DIY and garden retailer with a technically capable store, stagnant sales and heavy paid-channel dependency. We took direct ownership of organic search and advised the in-house team across the faster channels, rather than spreading them thin across everything at once.
Revenue growth, Mar '24 to Mar '26
Organic visits, Q1 '26 vs Q1 '25
Order volume growth
Annual revenue, 2025 vs 2024
Writing
Notes from under the dashboard.
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