Enterprise SEO. Technical first.

Crawl budget waste, orphaned pages, misconfigured robots directives, noindex leaks, redirect chains and canonicalization errors - found and prioritised before a single piece of content is briefed.

URL structure, faceted navigation, pagination, silo logic and internal link equity distribution. Architecture decisions that compound instead of ones you have to unwind in eighteen months.

LCP, CLS and INP diagnosed at infrastructure level, not plugin level: JavaScript rendering, server response times, resource loading order - whatever is standing between a crawler and your content.

Entity-level implementation - Organization, Product, Article, FAQ, BreadcrumbList, HowTo - built to feed both classical search and the answer engines that read structured data first.

Server logs to establish what a crawler actually requests, versus what you assume it requests, cross-referenced against Search Console coverage to surface the indexation gaps nobody reports on.

Hreflang, x-default logic, language-specific canonical architecture and crawl budget management across multi-country, multi-language deployments - the failure mode I have seen most often at enterprise scale.

Structured data and entity disambiguation so AI systems identify your brand, products and expertise correctly - instead of confidently describing a competitor when asked about you.

Content formatted for extraction: clear definitions, concise summaries, FAQ schema, factual claims structured for citation. Information architecture, not keyword density.

Editorial placements, co-citations and brand mentions in the sources that retrieval systems treat as authoritative. Being in the answer requires being in the places the answer is assembled from.

I test how your brand, products and category terms actually appear in generated responses across the major LLM platforms, then document the gap between that and where you should be.

Hub-and-spoke clusters built around the pages that carry commercial intent, structured so the funnel is legible to a search engine and to a buyer at the same time.

Every page with one intent, one role in the funnel and one call to action. Written to rank and to move a buyer, not to hit a word count agreed in a retainer.

Briefs, review gates and publishing standards that hold when the volume goes up and the original team has moved on. Governance is what stops the architecture eroding.

Replatforms and redesigns are where hard-won organic revenue quietly disappears. Redirect mapping, parity checks and staged verification, run before the switch rather than diagnosed after it.